Your Conference Sales Team

Confra is for B2B companies that sell to revenue teams — sales, marketing, and growth leaders — and already know conferences are a proven, high-ROI channel for generating leads. Our clients have product–market fit and the in-house capability to convert conference leads, but are limited by time, budget, or team bandwidth from attending more events.

We work with companies that:

• Have a track record of winning business from conferences but want to scale their presence without pulling their team off other priorities.
• Want to expand into new segments, geographies, or products while keeping their in-house sales team focused on existing markets.
• Are founder-led or lean teams that need experienced, industry-native reps to represent them in high-value, face-to-face conversations with their buyers.

Confra removes the resource bottleneck so you can turn more conferences into consistent, qualified pipeline.

Confra Sales Representatives are experts in selling into growth teams (data & analytics, CRM, sales enablement, marketing automation, customer engagement platforms, revenue intelligence, lead generation tools, performance marketing software, etc.) and have covered conferences across Fintech, Web3, eCommerce, FMCG, iGaming, SaaS, Cloud and Cyber. If we don’t have a Sales Representative with the industry expertise you require, we will find them.

Yes! You will interview and approve the Sales Representative before they can represent you.

Yes! The model works best when a Sales Representative can represent a client across multiple conferences. Their ability to qualify customers, pitch your company, and deliver a high volume of qualified, quality leads will increase over time.

Confra Sales Representatives must be technical and native to your industry. They need to credibly represent your brand, quickly earn trust with target clients and be capable of qualifying and closing a lead in a short conversation. To find these Sales Representatives, Confra leverages our extensive network in various industries, to talk to many (many) Sales Representatives, identify those that meet our rigorous standards, align to our customers’ needs, know how to operate in target regions, and then onboard them.

Sure! Confra Sales Representatives are free agents - if we can facilitate a long-term relationship between client and Sales Representative, we’re happy to do so. In that case, Confra charges an industry standard recruiter’s fee.

Confra has two fees: a Conference Fee, which covers everything related to preparing for and attending the conference (Sales Representative onboarding, Sales Representative time at the conference, flights, accommodation, per diem, conference tickets), and a Success Fee, based on revenue generated from those leads.

Confra is for top of funnel lead generation only. At the end of the conference, the Confra Sales Representative will do the initial outreach to the prospect, following them up until the first meeting is booked. From that point, it’s up to you to close the deal. We also deliver a spreadsheet with the relevant client information, and their observations about the conference.

No. Confra Sales Representatives are ‘free agents’ that can take on a variety of project work across different clients, one of whom happens to be Confra. Often Confra Sales Representatives are ex-founders, creating a new company, in between roles or just enjoy the flexibility of project work.